I led the creation of a visual identity for a new garden tools range being introduced to the UK, using the established AMES brand from the US as a starting point. Working from an existing logo and loose colour palette, I collaborated closely with product and marketing teams under licence to adapt and refine the identity for the UK market. My role included creating graphics across packaging, in-store displays, customer education pieces, a full suite of iconography, and digital assets. The final direction was signed off by key US stakeholders and has since been rolled out nationwide, with the range now stocked in hundreds of garden centres and DIY stores across the country.